Website tracking refers to existing website archiving actions and tracks changes to the website over time. Many apps are available for tracking websites that can be implemented for various purposes.
Video Website tracking
Website monitoring
Website monitoring allows interested parties to track the health of a website or web app. A software program can periodically check to see if a website is down, if there is a broken link or if an error has occurred on a particular page. For example, a web developer hosting and managing a website for a customer may want to be notified directly if the site is down or if the web application returns an error.
Monitoring the web is an essential component of marketing strategy, sales, and product support. Over the last decade transactions on the web have significantly doubled the use of dynamic web pages, secure websites and integrated search capabilities that require tracking user behavior on websites.
Maps Website tracking
Website change detection
Website change detection allows interested parties to be notified when a website has changed. Web crawlers can periodically scan websites to see if changes have occurred since their last visit. Reasons for tracking website changes include:
- Enhanced automation:
- Triggering in Event-driven programming
- Updating dependent automation (such as screen scrap programs)
- Mitigation of link destruction
- Change trend monitoring
- Trigger human actions:
- Analyze classification
- Update the documentation
- Competitive monitoring
- Compliance monitoring
- Enforcement monitoring
- Investigation monitoring
web clippings
This is a parallel application for offline press clipping business. For web press clippings, crawlers need to browse the Internet to find terms that match the keywords search for clipping services. So for example, the Vice President of the United States may have staff looking at web press clippings to see what is said about the Vice President on a given day. To do this, the web press clipping service (aka Media monitoring service) needs to monitor mainstream websites and also blogs.
- ereleases.com provides a list of web press clipping services
- Google Alerts and OnWebChange.com provide notifications when a keyword is found in newly indexed web content
- RSS feeds can often be used in this case as this is the area where relevant content will be found.
Website archiving
This type of service archives websites so that changes to the website can be viewed from time to time. Unless archived, older website versions can not be viewed and may disappear permanently. Fortunately there is at least one web service (see Internet Archive) that tracks changes to most websites for free. Past information about a company can be collected from this type of service, which can be very useful in some circumstances.
References
External links
- Internet archive, nonprofit organization
Source of the article : Wikipedia
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