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Commit Media is a social entrepreneurial company that utilizes entertainment to advance the mission of nonprofit and philanthropic organizations. The company also works with celebrities and community leaders who have authentic links with causes and want to achieve lasting impacts. Commit Media's CEO is Paul Katz, the old entertainment industry executive and twice a Grammy nominee.


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Establishment

Commit Media was founded in 2005 by Paul Katz with offices based in New York City. The company now employs consultants from around the world for various professional tasks.

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Services

Commit focuses on matching celebrities, entertainment consulting, marketing, and revenue generation. Utilizing music, film, television, print, online, mobile and social media, Commit Media supports causes ranging from art to education, environment, health, children, human rights, poverty, animal welfare, and international development.

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Last project

American Dental Association

Commit Media advises and facilitates the "Give Kids A Smile" campaign through cementing celebrity sponsors and executives producing PSA featuring three-time MVP Major League Baseball player Albert Pujols.

American Diabetes Association

Commit Media provides celebrity matching and marketing for the American Diabetes Association "I Decide to Fight Diabetes," a multi-year campaign. Celebrities involved in the campaign include Patti LaBelle, Sherri Shepherd, Maria Menounos, Donna Richardson Joyner, Mama Love, and Donnie McClurkin. The company also adds mobile components to the campaign and is generally assisted with marketing.

TJ Martell Foundation

Organize and produce "Between the Covers", a CD of benefits to support T.J.'s work Martell Foundation, which supports research for leukemia, cancer, and AIDS. Artists on the compilations include Eric Clapton, Madonna, Alicia Keys, Sheryl Crow, Lenny Kravitz, Norah Jones, Mick Jagger, David Bowie, The Dixie Chicks and Sarah McLachlan. "Between The Covers" was released by Sony BMG in the US and Nettwerk in Canada. VH1 and VH1 Classic aired "Between the Covers," a television special hosted by actor/director Kevin Bacon and his brother Michael. The Bacon Brothers performed their performance from The Beatles "If I Needed Someone" on both VH1 special albums.

Rosa and Raymond Parks Institute

Produced "A Tribute To Mrs. Rosa Parks," a compilation album project, honoring Rosa Parks and commemorating the 40-year-old Montgomery bus boycott. The album is inspired by the themes of Parks' book Quiet Strength, and includes award-winning Gospel acts, such as Yolanda Adams, Shirley Caesar, and Fred Hammond & amp; Radical For Christ, to revive public interest in freedom. Rosa Parks' mother read the extract from "Quiet Strength" on the album and also appeared on the promotional video of the main song, "(Something Inside) So Strong". Sales from the album earned over $ 300,000 for Rosa and Raymond Parks Institute for Self Development

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Mediated relationship between Environmental Defense Fund and Gibson. The initial collaboration took place at the State Music Association Festival in Nashville, where Gibson hosted a global warming tent. Along with the visual depictions of climate change impacts, Gibson features a special Environmental Defense Fund-themed guitar.

Commit Media also produced the film, Discovering Hetch Hetchy for EDF, about the first American conservation battle that resulted in the disappearance of the valley in Yosemite National Park. Directed by David Vassar and narrated by Harrison Ford, his film and PSA won a silver and gold medal for the Public Service Video at the Summit Awards, an organization that recognizes and celebrates creative achievements of small and medium-sized creative and other advertising agencies. groups with annual bills of $ 25 million or less. The film also won "Best Short" at the Wild Environment and Film Festival 2006 and became a finalist in the Jackson Hole 2007 Wildlife Award.

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Current selected project

Rotary International

Commit Media has conducted worldwide entertainment strategies for "End Polio Now" marketing and communications campaigns, including celebrity spokesperson for PSAs, media outreach, concerts and show production. Commit also executives produce "Concert to End Polio" with New York Philharmonic survivors and polio and violinist Itzhak Perlman, which took place in December 2009 and raised six figures for the cause. In 2011, Commit once again executives produced the second "Concert to End Polio" with the Chicago Symphony Orchestra, Itzhak Perlman and polio survivor and conductor James DePreist.

Best Friends Animal Society

Committed to collaborate with Best Friends to market "Non-Product Dogs" campaign. The company organizes and produces campaign-related PSAs, featuring actress Rachelle Lefevre and has received over $ 7.5 million card flight time on TV and radio, and over 495 million impressions. Rachelle continued her work with Best Friends by appearing on Oprah's "Live Your Best Life" in May 2009, running alongside other Best Friends fans, Neko Case, Emmylou Harris, and Maggie Q.

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Selected celebrity engagement


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References

Source of the article : Wikipedia

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